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A new place of broadcasting music performance called COLLECTION:live will stream footage from Grammy Museum archive with many new shows. Performances, interviews with famous musicians and streams, all this and even more will be part of COLLECTION:live, which is launched by Grammy Museum.

Michael Sticka, who is the President of the organization, says that the idea of creating such platform appeared after coronovirus outbreak and subsequent Lockdown.  They always bore in mind this project but the virus made it urgent. In March, organizers started working on the content which included interview with such artists as Billie Eilish and FINNEAS. Also, a conversation with Hans Zimmer about "No Time to Die" was recorded.

Young audience has always been interested in digital ways of listening to music and watching their favorite artists, so the organizers prepared in advance this project, expecting rise of streaming industry. And now the quarantine forced them to release this project. The COLLECTION: Live service will broadcast around 1,000 programs after launching. The programs will consist of old archival and new content.

New performances and interviews will be released every week.  After a week after this company starts, you will see such artists on the online stage as BTS, Rufus Wainwright and Tame Impala on September 24.

When it is too early to talk about physical opening of Grammy Museum, the organizers are setting up a new form of show business.

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